The multi-year partnership makes ASICS the Official Sponsor for premier collegiate and high school indoor track and field meets

[October 28, 2025 – Winston-Salem, NC] – Today, JDL Fast Track announced a partnership with ASICS America that will see the brand become an official sponsor through 2030. As the official facility sponsor, ASICS will have naming rights to over 50 track and field meets, supporting athletes at the college and high school levels.

JDL Fast Track is one of the premier venues for collegiate and high school track meets in the Southeastern United States. Located in Winston Salem, North Carolina, the facility just completed a transition from flat track to banked track, marking the first installation of Mondo’s new Mondotrack^TM E.I. in the United States.  JDL Fast Track’s new banked structure is the first-ever 200m banked track in the state of North Carolina.

As part of the renovations, ASICS will be opening a permanent retail footprint within the facility to service runners and members of the community. 

“This new sponsorship with JDL Fast Track fits perfectly within our growing portfolio of partnerships across the track and field and distance running spaces” said Benjamin Cesar, Director of Sports Marketing, ASICS North America. “With over 60 meets on the schedule for the 2025-26 season, we are excited for the opportunity to reach a new base of consumers via our premium branding throughout the venue and the new retail location on-site.”

ASICS branding will appear throughout the venue, including on the new crash pad that will be affixed at the end of the 60-meter straightaway and on several spaces along the outside curves of the banked structure of the track.

“To say we are excited about this partnership would be a true understatement,” said Craig Longhurst, Facility Director, JDL Fast Track. “We are committed to proudly representing the ASICS brand and sharing their founding “sound mind, sound body” principles with the athletes, coaches and spectators that compete and frequent our facility”.

The facility introduced the new track at an open house on October 19th and will officially re-open at the first meet of the season on Thursday, November 13^th.

For more information on JDL Fast Track, please visit www.jdlfasttrack.com

For more information on ASICS, please visit www.asics.com

-ENDS- 

About ASICS

Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded over 75 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.asics.com. Follow @ASICSamerica on Facebook, Twitter, Instagram and YouTube for exclusive content and real-time news around ASICS products, events, and elite athletes.

ABOUT JDL FAST TRACK

JDL Fast Track is a privately owned facility that is one of the premier indoor track and field venues in the southeast. Opened in 2012, the facility houses a brand new custom 200-meter banked track with a Mondotrack^TM E.I. surface—the same surface used in Paris in 2024. With a seating capacity of 1,700, 10 HD televisions showing real-time field event results, and 13 HD televisions for video playback and results, JDL Fast Track offers fans a unique track and field experience.

To date, JDL Fast Track has hosted seven national championships:  2014 NCAA Division II, 2015, 2020 and 2022 NCAA Division III, 2015 and 2019 USATF Masters Indoor and 2016 NJCAA Indoor Track and Field Championships.